In the last 15 years the gaming business, particularly iGaming, has been recorded as one of the fastest-growing industries on the globe, and is there better proof than profit? Comparing the numbers, the tremendous jump that is expected to happen in the range from 2016 to 2024 is around US$60 billion, whereas in 2016 the industry worth was approximately US$ 42 billion and the expectation for 2024 is that it will reach an enormous US$100 billion.
What Is iGaming and Why So Much Buzz About It?
Online gaming or iGaming is playing, gambling, and betting on the outcomes of different events online. The events vary from sports betting to online casino betting or online video gaming; however, the biggest stake belongs to sports and casino games. Concerning the size of this industry, it is no wonder that iGaming is spreading so fast all over the world and that countries are changing their policies to accept this industry. As the buzz around iGaming remains unclear, there are assumptions that gen Z, as a tech-savvy generation, enjoys user-friendly propositions and the fact that it is easy and convenient, which you can also see on https://www.canadacasino.ca/. It is no wonder everyone is obsessing over iGaming, as even psychologists confirm that our brains are designed in such a way that they always seek reward.
Business Model and Its Types
In simplest, non-economic terms, the business model is a firm's plan for profit making. It can be also seen as the first step of the business, where it is defined what product or service to sell, who are the target groups, possible costs, and so on. A business model is expected to always be kept to date for a business to be successful. This is extremely crucial for the iGaming industry as technology is changing incredibly fast. Some of the most common business models today are:
Retailer model
Manufacturer model
Subscription model
Free-of-service model
Franchise
Pay-as-you-go
Businesses can also create their business models as there is no one unique model that can fit all businesses, hence it is very important to identify the audience, define the problem, understand the product, indulge partners, and many other steps.
Most Common iGaming Business Models
As mentioned above, there is no "one fits all" business model and therefore a business model of iGaming company must be able to explain four things:
What is the product or service offered by an online gaming operator?
How will the company market certain online gaming products or services?
What are the costs the company is expecting to face?
What are the profit expectations of the iGaming business?
Since the gambling industry is booming here are some of the business models that are typically used in iGaming sectors.
Platform Operator
Stands for one of the most used business models in a given industry and it usually operates online gambling websites and applications. The most popular games they provide are bingo, live dealer, and casino games. The gambling platform will need a gambling allowance license from the authority to operate.
iGaming Software Creator
This is the model that can be used both in B2B and B2C marketing strategies, and here companies design and create games that are used by iGaming businesses. The most common games that emerged from this model are blackjack, live poker games, roulette, etc. In this model, developers tend to create games that are fun, fully working, and aesthetically pleasing.
White Label Platform Dealer
Contrasting to online gaming software creators, this type of business model offers gaming products to operators. Products being offered are databases, analytics, CRM, and others. There are many options and sometimes companies have to make special software for specific iGaming industries.
Additionally, you can read about more iGaming business models such as Affiliates, and accordingly decide which one suits your potential business the best.
